BrandDisco© begins with understanding the story of two highly talented, deeply motivated and overly ambitious people, who simply wanted to complement each other’s talents without competing. These two people were us, the Co-Founders, Dawn Nicole and Demario Mcilwain, also CouplePrenuers representing diverse backgrounds from Corporate America Leadership to U.S. Military Acumen. 

As you can imagine, infusing these types of diverse backgrounds to create a successful Branding and Digital Marketing Firm, combined with being a couple in business together, presented all kinds of unique complexities.

To learn how to better relate and value each other’s varying strengths with the least amount of conflict, we needed to develop a common language that would allow us to better identify how to leverage our unique skills faster and more efficiently.

We put our combined expertise to work creating a 'value-inclusive' language that also considered our distinct dynamics. Introducing this resulted in an immediate increase in business efficiency, more wins in a shorter amount of time and overall better results for our clients.

Since at the time, we were a Branding & Marketing firm, we affectionately referred to our dynamic values as our “Secret Sauce” and immediately found benefits in using this same methodology to quickly understand the Personal Brand styles of our clients as well.

In 2016, we automated this methodology and went on to experience block-buster client results working with hundreds of excited users consisting of career professionals, entrepreneurs and government workers. We quickly realized introducing this tool to a more mainstream market would be a game-changer.

After extensive data research, pilot testing and a proven concept, we shifted our mission to exclusively focus on helping veterans transform hidden values into high impact success using our methodology. Today our performance-driven technology helps companies and organizations to better understand where veterans thrive, relate and excel in order to accomplish more success in less time!



Dawn Nicole

dawn n.jpg
  • 19 Years Corporate Leadership, Banking Technology
  • Business Development and Personal Branding Expert
  • Published Author and Key Note Speaker
  • C.S.M©, Agile Certified Scrum Master 
  • P.M.P, Portfolio Management Professional
  • Lean/Business Process Management
  • Certified Corporate Training and Program Facilitation
  • Learning and Development, Business Coach
  • Six Thinking Hats Certified

DeMario McIlwain

Demario m.jpg


  • 10 Year U.S. Army Quartermaster Veteran
  • Army Achievement  Medal1998,1999, 2000 & 2001
  • Certificate of Recognition
  • Army Commodation Medal 2000
  • UX/UI Designer and Program Developer
  • Software Engineering
  • Author and Key Note Speaker
  • Marketing Coach and Business Consultant



Contact Dawn Nicole and DeMario for Interviews or Speaking Engagements

Name *