Ideal vs. compatible talent

Studies show the majority of bad hires in 2017 came from capable and seemingly qualified talent profiles on the surface. Therefore you might be wondering what went wrong and how these decisions could have been avoided.

In the words of Peter Drucker, “The toughest decisions are people decisions: hiring, firing, and promoting people. They receive the least attention and are the hardest to 'unmake.’”

According to a Recent CareerBuilder Survey, nearly three in four employers are affected by a bad hire. 

  • - The average cost of one bad hire is nearly $15,000; average cost of losing a good hire is nearly $30,000

  • - Two in three workers say they have accepted a job and later realized it was a bad fit, half of these workers have quit within six months

  • - 75 percent of workers say they're loyal to their current employer, much less (54 percent) say they feel their company is loyal to them

This is because resumes showcase skills and interviews reveal knowledge, yet hidden traits and compatibility can usually take months to uncover. That is until now.

BrandDisco© helps you find ideal candidates who love what they do so you can hire them faster and keep them employed longer.


Let BrandDisco©’s robust suite of personal brand assessments and tools help your teams discover & translate where people thrive, relate and excel most within their careers. We give every day leaders expert insights.

Leaders Love BrandDisco©


Whether your focus is career readiness, culture fit or confidence building, BrandDisco© has your faster, simpler & better people solution.

Today, BrandDisco©’s automated tools help to support the Student Athlete professional development efforts of CIAA, as well as, the Military Workforce Readiness programs for its various partners. (i.e. Virginia Department of Veteran Services, Goodwill Operation Good Jobs 3.0, Project Transition, Job Search Master Class, etc.)

We also support Organizational Leadership and Development initiatives for the City of Winston Salem and its 3,000 employee workforce.

Leaders love BrandDisco© because its not a transactional purchase, it’s a long lasting partnership of growth, support and strategy.

The BrandDisco© experience offers secure assessment access, instant feedback reports, 1-Page “Activate Success” action guides training support, tips and case studies.

We plan on making a BrandDisco© believer out of you.